Instagram is a visual platform that rewards aesthetically pleasing content. Learn to create captivating posts with captions and engage your audience meaningfully to foster brand loyalty and growth.
Use the tappable Hashtag and Location Stickers to help your followers discover related posts in their search and Explore feeds. Just remember to use hashtags sparingly, which can look spammy and detract from the impact of your post.
Posting regularly on Instagram is a great way to stay on top of mind with your audience. When you interact with other accounts (like commenting on their posts or getting tagged in photos), Instagram will see this and prioritize your content in your feed.
Additionally, it’s a good idea to schedule your Instagram posts beforehand. This will ensure that you’re always posting relevant, high-quality content.
However, posting too much can overwhelm your followers, so balancing quantity and quality is important. Otherwise, people will quickly lose interest and unfollow your account. We often see this happen with brands who post low-quality images or stories that don’t add value to their followers’ lives.
Use Relevant Hashtags
Using Instagram hashtags is an effective method for boosting your Instagram presence and reaching a particular audience. Nevertheless, it is crucial to use them judiciously. Overusing hashtags can make your post look like spam and weaken the effectiveness of your marketing strategy. Also, avoid using the same hashtags repeatedly to avoid being flagged by the algorithm for spamming. Instead, consider using hashtags relevant to your business or industry instead of popular or generic ones.
Engage With Your Audience
You can increase engagement across your Instagram profile by using a mix of different types of content, like aesthetically pleasing photos and videos, quotes, polls and stories. Similarly, contests and giveaways can also be great tools to drive engagement.
To maximize the impact of your posts, use relevant hashtags and optimize them for engagement. You can also use a social media management suite like Sprout to monitor and measure Instagram engagement rates to gain insight on optimizing your campaigns best.
Finally, remember to engage with your audience – like, comment, and reply to their posts. This increases your engagement rate, shows that you care about your followers, and can help build strong reciprocal relationships. It can even serve as social proof to show that your posts are popular.
Use a Call to Action
If you want to increase your Instagram followers and conversion rates, it’s important to have a clear call to action (CTA). A CTA can be a statement that encourages your audience to engage with your content, such as a link to your website or a free offer. You can even include a CTA in your Instagram bio to inform people about your business and products/services. For a Reel, a CTA can be a question or a limited-time freebie that entices your followers to visit your website.
Create a Story
Instagram Stories offer a unique opportunity to showcase your business and connect with your followers. You can also include text, stickers, emojis, and boomerangs besides uploading photos and videos. Another useful feature is the question sticker, which you can use to ask your audience for feedback, gain insights into your customers’ thoughts, and understand their interests.
You can also use Stories to tease upcoming products or events. For example, handcrafted headbands Bougie Bands used a Story to showcase their new product line. This helped them keep their followers engaged and eager to return for the big reveal.